On May 13th , the 2019 International Health and Nutrition Expo was held at the Shanghai National Convention and Exhibition Center. Many domestic and international quality brands have gathered together to share the latest health concepts and bring different products. As the invited media of this year's Health Expo, Sina Health Health interviewed Sayed Ibrahim , CEO of SprinJene , the new natural toothpaste brand in the United States .
SprinJene is a toothpaste brand from the United States. It was founded in 2017. Although the brand was not established for a long time, it has grown very rapidly in the last three years. The products are sold to 13 countries and regions, providing different needs for different people.
Sayed Ibrahim , CEO of SprinJene, said that the raw materials for health products in China and the United States are very different. Most of China's domestic health products are extracted from Chinese herbal medicines, and the raw materials for health products in the United States come from all over the world. For example, SprinJene's custom-made toothpaste for vegetarians includes acacia gum from the East and black seed oil discovered and refined by Western science.
The thyme in black seed oil is a phytochemical compound found in plants, which is also found in plants cultivated in the United States, and the essential oil is extracted by steam distillation. Through laboratory research, this substance has a certain anti-inflammatory and antibacterial effect, which can provide protection for our teeth.
SprinJene's unique formula provides safer, gentler and more natural care throughout the mouth. Instead of using irritating abrasives that stimulate the enamel, it uses fine silica to gently cleanse and whiten teeth. The addition of zinc naturally inhibits the growth of bacteria that cause gum disease. Stevia is used as a source of sweetness and is not irritating. Because of the use of high quality natural flavors, no additional artificial preservatives are required.
However, the high standard selection is a huge challenge for SprinJene, which is about to enter the Chinese market. The person in charge said that Chinese consumers generally think that toothpaste as a daily necessities should be more expensive , but SprinJene 's research cost is very high, so some trade-offs need to be made. .
Looking to the future, SprinJene , which is expected to enter the Chinese market in the second half of this year, will invest more energy in research and development, focusing on oral inflammation, gum problems, tooth whitening, etc., using mild pure natural substances, without using chemical additives harmful to humans. To provide Chinese consumers with the safest toothpaste formula to gently solve oral problems.