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The World Deserves Better Toothpaste

The World Deserves Better Toothpaste

While it may not be news that consumer demand for natural toothpastes has increased in recent years, it is probably very surprising that many so-called “natural” or “healthy” toothpastes still contain toxic ingredients.

According to natural health specialist Dr. Joseph Mercola, there are several common toothpaste ingredients that should be avoided, including triclosan, sodium lauryl sulfate (SLS), propylene glycol and artificial sweeteners such as aspartame and diethanolamine. The first two are now commonly avoided in cosmetics due to their reputation as carcinogens, but the last is also a suspected carcinogen, though less well-known.

Propylene glycol, which is used in antifreeze, is considered an eye, lung and skin irritant and suspected to be toxic to organs, although more research is needed. Aspartame and similar synthetic sweeteners have a long, controversial history because many of them break down in the human body as formaldehyde, which has been classified as a probable carcinogen by the U.S. Environmental Protection Agency since 1986. SLS and triclosan are ingredients found in the most popular mainstream toothpaste brands. If consumers desire a toothpaste that actually has natural ingredients and does not contain any of these toxins, then Sprinjene is the toothpaste to buy.

Sprinjene toothpaste sets itself apart with a patented formula containing zinc and black seed oil, Nigella sativa, or black cumin, used for centuries in Africa and the Middle East for its oral health effects. A 2016 study by the Institute of Health states that this seed oil not only prevents dental caries, but by promoting bone health, it can somewhat heal them. It also promotes wound healing. Anti-inflammatory, antibacterial and antifungal properties were also cited as benefits of the plant. No animal studies have found black seed oil to be toxic and researchers expect similar findings when more research is performed on human subjects.

Sprinjene was created by Dr. Sayed Ibrahim, an organic chemist who took inspiration from his Sudanese mother’s herbal home-remedies. Ibrahim has been marketing his unique creation since 2015 and found so much success that he introduced an even more gentle line for sensitive teeth and children. This alternative toothpaste can be found in Bed, Bath & Beyond, Costco and more. It is certified vegan, gluten-free, kosher and halal, and free of all artificial sweeteners, dyes and preservatives.

Ibrahim says, “I always believed that the world deserves better toothpaste.” It is safe to say he has done just that with Sprinjene. New product lines such as lip balms and oral rinses are coming soon.

For more information, call 732-640-1830, email or visit


by  Publisher Natural Awakenings Magazine of Northern New Jersey

SprinJene unveiled at 2019 International Health and Nutrition Expo
Do You Know What’s in Your Toothpaste?

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