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Celebrating Black History Month

Yesterday - Today - Tomorrow

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 We Believe


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Everyone deserves a healthy mouth

Our toothpaste is certified gluten-free, vegan, kosher and halal for people of all lifestyles and beliefs.

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Animals have rights, too

So we don’t use any animal products or ingredients that require animal testing.

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We are stewards of our planet

We prioritize quality natural ingredients and sustainable manufacturing practices, and actively avoid using harsh chemicals that can harm people and the environment.

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Exceptional toothpaste is worth getting passionate about

That’s why we carefully select pure, quality ingredients that work together to safely and thoroughly clean and whiten your teeth and protect your mouth.

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Premium toothpaste requires premium processes

We work closely with the finest labs in the world to tirelessly test, optimize and retest our formulas. And we pay great attention to detail, quality control and safety in all our processes.

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Diversity is a strategic advantage

Amazing ideas emerge when great minds from different backgrounds come together. We are committed to a creative, open work environment that fosters new thinking and innovative solutions.  


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