What Does “Cruelty-Free” Really Mean?

Every day, animals are subject to painful tests to determine whether a product is safe and effective. These tests could involve the consumption or inhalation of chemicals or direct contact with the eyes and skin. Animals involved in these horrible tests are often killed when testing is complete.

We believe this is inhumane and wrong, which is why we’ve committed to cruelty-free certification. Cruelty-free means no animals were used for testing of a product or its ingredients or formulas at any time during the development or manufacturing process. That applies to the maker of the product and its suppliers.

Sadly, no federal government agency has provided an “official” definition of cruelty free or established standards for the use of the term. As a result, individual companies must define what cruelty-free means to them. Perhaps more importantly, consumers who are looking for products that have not been tested on animals must also research the claims made by these companies.

How Do I Know if Toothpaste Is Cruelty-Free?

Created by the Coalition for Consumer Information on Cosmetics (CCIC), the Leaping Bunny Program is the gold standard in cruelty-free certification. Many would argue that the Leaping Bunny Program is even more comprehensive than the PETA certification program. For example, Leaping Bunny requires companies to allow independent audits of their supplier relationships.

Unfortunately, many companies have designed their own logos with bunnies to convince shoppers that their products are cruelty-free or animal friendly, even though these companies haven’t been formally certified. In many cases, the claims involving animals are ambiguous at best. Also, companies sometimes change their policies and cruelty-free designation to sell in China, where testing on animals is required by law.

SprinJene natural toothpastes are indeed certified cruelty-free through the CCIC, so make sure you look for the internationally recognized Leaping Bunny logo when shopping for cruelty-free toothpaste!

Did You Know...

• Various products are tested on more than 100 million animals each year, according to PETA.
• The use of human cells and tissues (in vitro), advanced computer modeling techniques, and human volunteers have emerged as alternatives to animal testing for drugs, consumer products, medical devices, toxicity and more. Some of these tests are faster, cheaper, and more reliable than animal testing. (Source)

Try SprinJene Natural Toothpaste!

We understand that you don’t just want products that work. You want to incorporate natural, healthy products into every part of your lifestyle. We respect the fact that you want to use products that are consistent with your beliefs and values. That’s why SprinJene uses all-natural toothpaste ingredients, uniquely formulated to provide safer, gentler care for your teeth and gums!

Every Sprinjene natural toothpaste product is:

• Vegan
• Cruelty-Free
• Gluten-Free
• Halal
• Kosher
• Certified Bio-Preferred

Try SprinJene Natural toothpastes and see which one you like best!